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How to create a spellbinding personal brand

Spellbinding Personal Branding from Mars Dorian

First impressions are powerful and are formed in all sorts of social and work settings. You may have heard the old saying, “don’t judge a book by its cover,” yet we do just that – all the time.

It’s no surprise that complete strangers engage in a process of mutual evaluation, or that you form impressions quite quickly. Likewise, you communicate a great deal of information about yourself – often unwittingly – that others use to size you up.

Check out this visual guide on how you can create a spellbinding personal brand to send just the right message.

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